Simicore
Founder, Software Engineer
Dec 2016 – Dec 2022
Founded and operated Simicore from 2017 to 2022, overlapping Chomok from 2018 to 2021, building inventory, pricing, and operations systems under marketplace constraints. Generated over $1M gross annually while coordinating suppliers and partners as a lean engineering function.
Key outcomes
- Grew the business to roughly $1.3M-$1.7M in annual gross revenue for multiple consecutive years.
- Built inventory and replenishment tooling tied to Amazon workflows, reducing stockouts by about 85%.
- Built internal analytics dashboards for sales, margin, and SKU performance to improve buying and pricing decisions.
- Automated repetitive catalog and operations tasks, enabling lean execution across sourcing, listings, and fulfillment.
Tech stack
- JavaScript
- Laravel
- Node.js
- React
- MySQL
- Redis
- AWS